Apple欲推出全新产品


Apple的老大Steve Jobs已经取消了任何想进入Netbook领域的计划。但是AppleInside在网上有了一个新的发现:有迹象表明苹果在"折腾"一个分辨率介于口袋设备(iPhone)和笔记本(MacBook)之间的神秘设备。(注意了:上图是猜想图,并不是实物)

在我们详读Jobs的《wait-and-see approach to netbook》一文时,纽约时报的科技板块编辑John Markoff注意到在周三,一家搜索引擎公司注意到有一个"unannounced product"(尚未发布的产品)出现在Apple的浏览记录里。

这家公司被Apple要求不要告诉大众产品的名字(不知道有没有封口费?)。不过它还是透露了一些"声称"的硬件配置:一个在iPhone 3G's 480x320分辨率和13英寸MacBook的1280x800分辨率的屏幕。如此的分辨率虽然不是很常见,但是考虑到Apple产品的定位,我们还是有一定想象空间的。目前在市场上,大多数的显示屏制造商都选择制造宽屏的LCD, 其中的2种规格800x480和1024x600极有可能被Apple选中。800x480大多用在现在的Netbook和高分辨率的手持设备上,而后者 1024x600只被用于Netbook上。当然还有一种选择:720x480--不过这种分辨率用在手持设备和便携DVD上。

不过就Jobs自身而言,他并不希望苹果公司过早的跳入Netbook市场,他坚信iPhone是一个很好的移动终端。它能够提供足够的便携功能,诸如基础的网页浏览、聊天和email收发。

UPDATE :
Jobs:"他坚信iPhone是一个很好的移动终端。它能够提供足够的便携功能,诸如基础的网页浏览、聊天和email收发。"来源:Steve Jobs on Apple's cash, NetBooks, Apple TV, and cheap PCs
原文节选:

Netbooks, iPhones, and the troubled economy

Asked about PC prices in the current economy and the new netbook category that is "getting a lot of hype", Jobs said "well, again, this particular downturn is not creating a market of cheaper computers. That market has existed for some time. And there are parts of that market that we choose not to play in."

"I think that when people want a product of the class that we make, over and over again people have done the price comparisons and we're actually quite competitive. So we choose to be in some segments of the market and we choose not to be in certain segments of the market.

"So the question is, 'is the downturn going to drive some of our customers to those lower segments of the market place to buy lesser products.

"I will be surprised if that happens in large numbers. And I actually think that there are still a tremendous number of customers that we don't have, in the Windows world, or in the other 99% of the phone market that we don't have, who would like to and can afford to buy Apple products.

"We're not tremendously worried. As we look at the netbook category, that's a nascent category. As best as we can tell, there's not a lot of them being sold. You know, one of our entrants into that category if you will is the iPhone, for browsing the Internet, and doing email and all the other things that a netbook lets you do. And being connected via the cellular network wherever you are, an iPhone is a pretty good solution for that, and it fits in your pocket.

"But we'll wait and see how that nascent category evolves, and we have got some pretty interesting ideas if it does evolve," Jobs said.

Asked how well the iPhone will do in the troubled economy, Jobs replied, "We'll be glad to tell you how it does." Earlier in the call, Jobs said, "none of our competitors can deliver products in this class," and noted that cash strapped customers, "while they might postpone purchases, they are more likely to delay than switch."

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