2、增加功能不会让事情更容易
You can’t make things easier by adding to them；

       3、让用户迷惑是毁掉业务的终级手段
Confusion is the ultimate deal-breaker；

       4、风格很关键
Style matters；

       5、只有在一项功能可以提升用户体验时才加上它
Only features that provide a good user experience will be used；

       6、任何需要学习的功能都只会吸引一小部分用户

Any feature that requires learning will only be adopted by a small fraction of users；

        7、无用的功能不止是无用，它会破坏易用性
Unused features are not only useless, they can slow you down and diminish ease of use；

        8、用户不会关心技术，他们只想知道产品能做什么
Users do not want to think about technology: what really counts is what it does for them；

        9、忘掉关键功能，关注最重要的用户体验
Forget about the killer feature. Welcome to the age of the killer user-experience；

        10、简洁很难，因此少就是多
Less is difficult, that’s why less is more。